Billerica, Mass. – July 21, 2015 – GE Measurement & Control, a unit of GE Oil & Gas, announced today that is was awarded SiriusDecisions’ 2015 Channel Program of the Year in the Technology category. GE was recognized for developing a scalable way to enable partners to execute effective modern marketing campaigns. By investing in a foundation for partner marketing, GE Measurement & Control dramatically improved its partners' demand capability and enabled them to execute more effective campaigns.

“This distinction demonstrates the ongoing commitment GE Measurement & Control has for its channel partners, and the emphasis we place on improving processes and technology to better support our teams,” said Toni Compston-Wells, Digital Marketing CoE Leader, at GE Measurement & Control. “We are honored to receive this recognition from SiriusDecisions and appreciate the hard work our channel team and partners put in place to help make this possible.”

 To determine best-in-class channel programs, SiriusDecisions reviewed channel marketing, channel sales and channel operations success, with winners scoring high success metrics in the following areas:

Channel Marketing:

  • Partner marketing knowledge/expertise
  • Integrated, modern demand creation
  • Shift to partner-led marketing

Channel Sales:

  • Effective recruitment and on-boarding
  • Partner sales skills and execution capability
  • Engagement and achievement of revenue

Channel Operations:

  • Automation of key processes
  • Ease of doing business
  • Improvement of program ROI and visibility

GE Measurement & Control accepted this award at the annual SiriusDecisions Summit held in Nashville in May 2015.

About GE Measurement & Control

GE Measurement & Control is a leading innovator in advanced software and services; sensor-based measurement; non-destructive testing and inspection; flow and process control; turbine, generator and plant controls; and condition monitoring. Providing for the industrial health of our customers’ most critical assets, we deliver accuracy, productivity, predictive maintenance and safety to a wide range of industries, including oil & gas, power generation, aerospace, metals and transportation. Through our advanced approach to connecting intelligent machines, big data and analytics, we help our customers navigate complex operations, tighter regulations and a growing skills gap; while improving asset and operational performance - ultimately driving better business outcomes. Headquartered in Boston, USA, Measurement & Control has more than 40 facilities in 25 countries and is part of GE Oil & Gas. For further information, visit

About GE Oil & Gas

GE Oil & Gas is inventing the next industrial era in the oil and gas sector. In our labs and factories, and in the field, we constantly push the boundaries of technology to solve today’s toughest operational and commercial challenges. We have the skills, knowledge and technical expertise to bring together the physical and digital worlds to fuel the future. Follow @GE_OilandGas

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