Panametrics Push on Events in Q4
As the world continues to battle with COVID19, Panametrics’ Marketing Lead, Christine Metcalf, explains that trade events are adopting a new norm…
Large in-person exhibits are exciting but come with complicated logistics, rain forests worth of brochures, leaflets and handouts, and copious amounts of coffee! The buzz of an event is great, especially when busy and getting plenty of leads.
How times have changed!
As a result of COVID19, physical trade events have almost disappeared from everyone’s calendars. However, they’ve been replaced in many instances with virtual events. The advantages? They’re much easier to manage and they do attract customers and prospective clients, just maybe not in the same volumes as a physical show.
At Panametrics Q4 is a busy period of virtual events. This week the team is getting ready to exhibit at ‘RefComm Global Virtual Conference’ November 2-6 – a leading ‘Delayed Coking’ conference. Tom Michalowski and Ramy Diaa are virtually manning our remote stand ready to interact with visitors. We’re also part of the wider Baker Hughes presence this week at ADIPEC, the Middle East’s largest oil and gas trade show, where we hope flare.iq will be a talking point.
Continuing the virtual theme, Lei Sui and Gerard Bottino will be representing Panametrics for a Webinar hosted by 4C on November 10. They’ll be talking flare.iq. We’re also planning to present our steam capabilities in collaboration with APM (American Plant Maintenance), for steam trap services, in December.
Finally, we will be hosting two webinars ourselves in December – we’ve given Gerard Mckeogh, Narge Sparages, Lochloinn Mcnamara, and Tom Michalowski our product managers early Christmas presents with the opportunity to talk natural gas on December 16 (Gerard, Lochloinn and Narge from our gas and moisture team) and steam on December 17 (Tom Michalowski from the flow team).